BRAND IDENTITY DESIGN
FOR PLACES, SPACES, AND DESTINATIONS
SELECT WORK
THE CITY OF OPA-LOCKA
Brand Identity Design (Speculative)
FULL CASE STUDY
THE TOWN OF GOLDEN BEACH
Brand Identity Design (Speculative)
FULL CASE STUDY
MANDELAMADE DESIGN PROCESS
Here's a look at the process utilized for each and every project MandelaMade undertakes.
1 - MAPPING
A brand identity is nothing without its history. Understanding the lineage of a brand is an integral and non-negotiable procedure that takes place before a single sketch is made.
2 - AGGREGATION
Elements of a great brand identity can come from anywhere - local maps, photography, song lyrics, and so much more. An iconic brand mark utilizes elements that demand outside visibility while honoring local ties.
3 - DESIGN
This is the fun part of the process. From concepts, to sketches, to vector files, the brand identity transitions from a well thought out idea into a dynamic representation of a destination.
4 - EXECUTION
Delivering turnkey brand style guidelines, editable native source files (like .AI, .EPS, .SVG), starter templates, and staff training to promote internal & public adoption.
CAPABILITIES
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Understanding the current brand ecosystem - determining what a place already has, what's working, what isn't, and what the stakeholders actually think about the brand
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Showcasing the entire creative process, from ideation to sketching to vector artwork
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Logos, seals, visual identity systems, and brand infrastructure built on research, not trendy aesthetics
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Displaying the brand marks in real-world context, not just in a vacuum on a blank page
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Ensuring that all modes of internal and external communications are seamlessly integrated in the brand ecosystem
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Comprehensive reference documents ensuring that staff properly and consistently apply the identity post-project
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Providing a realistic roadmap for municipal and community adoption complete with staff training and launch support
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FAA Part 107 Certified. Bringing a place to life with brand-aligned imagery and video
ABOUT MANDELAMADE
Founded in 2016, MandelaMade is a place branding studio that helps towns, regions, and destinations build strong brand identities that embrace their uniqueness, evoke civic pride, and enhance their outward image.
MandelaMade's CEO and founder, Masekela Mandela II, started MandelaMade as a logo design studio in 2016 crafting numerous brand identities across a spectrum of industries. While MandelaMade has taken on clients and projects outside the field of logo design, they have renewed their focus on developing branding strategies for entities within the municipal, destination, and hospitality space.
The nimble structure and strong technical capabilities of MandelaMade have led to the company being a go-to marketing support partner for ESPN for over a decade. Since 2016, the firm has designed numerous graphics, templates, and illustrations for the ESPN Celebration Bowl and MEAC/SWAC Challenge college football games. Then, in 2023, MandelaMade was chosen to design the logos and brand visual identity for ESPN's first ever Band of the Year event. MandelaMade's work has been seen by millions across print, digital, in-person, and social media touchpoints.
MandelaMade is familiar with working with brands of all sizes, seamlessly collaborating with personnel and leadership, and ensuring that the end product is in alignment with the organization's goals and objectives.
Let’s talk about your project.
