BRAND IDENTITY DESIGN
FOR PLACES, SPACES, AND DESTINATIONS
SELECT WORK
THE CITY OF OPA-LOCKA
Brand Identity Design (Speculative)
FULL CASE STUDY
THE TOWN OF GOLDEN BEACH
Brand Identity Design (Speculative)
FULL CASE STUDY
MANDELAMADE DESIGN PROCESS
Here's a look at the process utilized for each and every project MandelaMade undertakes.
1 - MAPPING
A place brand is nothing without its culture and legacy. Understanding the history of a destination is an integral and non-negotiable procedure that occurs before a single sketch is made.
2 - ALIGNMENT
Municipalities are made up of various stakeholders - residents, business owners, visitors, and more! Integrating community involvement provides an enhanced sense of civic pride.
3 - DESIGN
This is the fun part of the process. From concepts, to sketches, to vector files, the brand identity transitions from a well thought out idea into a dynamic representation of a destination.
4 - EXECUTION
Delivering turnkey brand style guidelines, editable native source files (like .AI, .EPS, .SVG), starter templates, and staff training to promote internal & public adoption.
CAPABILITIES
-
Understanding the current brand ecosystem - determining what a place already has, what's working, what isn't, and what the stakeholders actually think about the brand
-
Showcasing the entire creative process, from ideation to sketching to vector artwork
-
Logos, seals, visual identity systems, and brand infrastructure built on research, not trendy aesthetics
-
Displaying the brand marks in real-world context, not just in a vacuum on a blank page
-
Ensuring that all modes of internal and external communications are seamlessly integrated in the brand ecosystem
-
Comprehensive reference documents ensuring that staff properly and consistently apply the identity post-project
-
Providing a realistic roadmap for municipal and community adoption complete with staff training and launch support
-
FAA Part 107 Certified. Bringing a place to life with brand-aligned imagery and video
ABOUT MANDELAMADE
Founded in 2016, MandelaMade is a place branding studio that helps towns, regions, and destinations build strong brand identities that embrace their uniqueness, evoke civic pride, and enhance their outward image.
MandelaMade's CEO and founder, Masekela Mandela II, started MandelaMade as a logo design studio in 2016 crafting numerous brand identities across a spectrum of industries. MandelaMade specializes in developing logos and branding elements for municipalities, tourism boards, destinations, destination management organizations (DMOs), and brands within the transit space.
The nimble structure and strong technical capabilities of MandelaMade have led to the company being a go-to marketing support partner for ESPN for over a decade. Since 2016, the firm has designed numerous graphics, templates, and illustrations for the ESPN Celebration Bowl and MEAC/SWAC Challenge college football games. Then, in 2023, MandelaMade was chosen to design the logos and brand visual identity for ESPN's first ever Band of the Year event. MandelaMade's work has been seen by millions across print, digital, in-person, and social media touchpoints.
Let’s talk about your project.
