Florida A&M University Rattler Athletics wanted to create a bus wrap that would be used to promote their mantra of "Building Champions: In the Classroom. On the Field. In Life." With a grant from the NCAA, FAMU Athletics reached out to MandelaMade to design the wrap. Directives from the Athletic Director and the department were to highlight a variety of sports and ensuring that the student portion of "student-athlete" was highly visible. Showing a mix of student-athletes in both game day gear and graduation attire, MandelaMade executed as the client requested and delivered a highly acclaimed product.
The bus is equipped with Wi-Fi and electrical outlets to provide a comfortable traveling experience for student-athletes while also cutting travel expenses. It will also serve as a powerful marketing tool as it traverses the southeastern US to attract the best and brightest to Florida A&M University.